Campaigns that changed
the conversation.
How We Turned a Regulatory Threat Into a 14-Month Earned Media Campaign
When EPA proposed new water-use restrictions that would have idled 340,000 acres across three states, GPGC had 90 days to shift the narrative. We placed 38 stories across Farm Journal, DTN Progressive Farmer, and the Des Moines Register — and secured testimony coverage on Brownfield Ag News that reached 620,000 rural listeners.
Launching an Autonomous Harvester Into a Market That Didn't Know It Needed One
Meridian's AX-7 was technically superior but commercially invisible. Our 6-month pre-launch campaign seeded demo coverage in Successful Farming and AgWeb, landed a Reuters feature on autonomous ag, and placed the CEO on three RFD-TV segments before the FIRA USA debut.
Repositioning a Heritage Grain for the Urban Plate
Sorghum had a rural identity problem. NSP needed urban food editors and restaurant buyers to see it as a premium, sustainable grain — not a livestock feed. We placed 22 editorial features in Food & Wine, Bon Appétit digital, and Eater, while simultaneously running a trade campaign in Feedstuffs and Milling & Baking News.
Sow didn't just get us coverage — they understood what was at stake for our members. When the rule comment period opened, we had editorial momentum that no other cooperative in our region had. Legislators read what farmers read. Sow made sure farmers were reading our story.
Deep roots in every
corner of agriculture.
We don’t generalize. Our team has covered agricultural beats, worked inside cooperatives, and testified before agricultural committees. That depth shows in every pitch we write.
Row Crops & Grain
Corn, soy, wheat, and specialty grains. We speak the language of the elevator, the co-op, and the commodity desk.
- Cooperative policy defense
- Harvest season media ops
- USDA report positioning
AgTech
From autonomous equipment to precision inputs. We translate engineering into editorial.
- Product launch campaigns
- Investor narrative support
- Trade show media ops
Policy & Trade Associations
Regulatory comment periods, legislative sessions, and trade negotiations require a different kind of communications discipline.
- Regulatory narrative strategy
- Congressional testimony support
- Coalition media coordination
Livestock & Animal Ag
Beef, pork, poultry, and dairy face scrutiny from every direction. We build credibility before the crisis hits.
- Proactive reputation building
- Animal welfare narrative
- Supply chain storytelling
Food & Beverage
Bridging the farm-to-fork story for ingredient brands, heritage grains, and supply chain transparency campaigns.
- Consumer editorial placement
- Chef & retailer outreach
- Origin story campaigns
Let’s Build Your
Next Campaign.
Tell us who you are and what story needs telling. We’ll respond within one business day with an honest assessment of what earned media can do for your organization.
A practical guide to pitching ag stories to trade journals, broadsheets, and broadcast desks — written for comms directors, not PR generalists.
- Former agricultural journalists on every account team
- Relationships with editors at all major ag titles
- No retainer minimums for initial campaigns
- Results reported in placements, reach, and outcomes — not activity